Industrial-Scale HMI Architecture

Creative Direction
& Multimedia.

A decade of Principal-level Creative Direction architecting high-stakes interaction models—from Special Forces training modules to distributed touchscreen ecosystems for HP, Walmart, and Husqvarna.

FAST COMPANY: SMART CARDS

"Designed to get attention in a scarce economy."

Role

Founding Partner / Director

Focus

HMI Architecture & Digital GTM

Objective

Zero-Dependency Scalability

Context

Fortune 500 & Enterprise EDU

Timeline

2000–2010

Strategy & Leadership

"Operating as a founding partner and director, I established the Systems-First Delivery Model for enterprise clients. By synthesizing strategy, 3D/HMI architecture, and production into a single technical workflow, I enabled Fortune 500 brands to ship complex interactive hardware with zero technical friction."

A decade of unified delivery across print, digital, and physical HMI environments.

The Influence

Earned Bronze ADDY Award
for Mzero marketing swag system.

Daily Alliances

C-SuiteEngineersPrint ProductionSalesEnterprise Clients

Ownership:Meridian Zero Degrees | i|conic Interactive Design / On3Media - Boston College · PCOM · Walmart · HP · Husqvarna · IHC • NOAA · BASF • GSK • PCOM • UNC • DUKE • CAry Skin Center + more

Trust across national retail environments

Hewlett Packard

Husqvarna

Mellon Bank

GlaxoSmithKline

Reebok

BASF

Reichhold

Golden Corral

Walmart

Clear Channel

Roche

Regent Medical

Cary Skin Center

UNC Chapel Hill

Boston College

Wake Forest University

University of Washington

Georgetown MBA

Owen@Vanderbilt University

Washington State University

Philadelphia College of Osteopathic Medicine

North & South Eastern University

University of North Dakota

Camber Corporation

+ More

THE OBJECTIVE

PIONEERING INTERACTION DESIGN.

My Role

Sole Creative & Systems Lead

Business & Creative Strategy

Led a C-suite–driven rebrand: new logo, brand system/style guides, and a marketing swag kit (Bronze ADDY Award).
Owned end-to-end design + production across web, print, and experiential marketing – delivering the full identity system in under 4 months.
Developed brand equity and sales collateral including corporate booklets, kiosk wraps, and tradeshow environmental graphics.

Technical Architecture

Architected and built a PHP/WordPress ecosystem; drove SEO optimization that moved organic rankings from page 6 to top of page 2.
Synthesized SolidWorks CAD into high-fidelity HMI interactive renders for capital risk mitigation.
Engineered interactive HMI proof-of-concept previews for Walmart, HP, Husqvarna, and NOAA.

Early 2011 - Less 4 Months Delivery Timeline for Everything.

Mzero Rebrand

Tasked with a complete organizational rebrand following a leadership shift, I functioned as the Sole Creative & Systems Lead to deliver a unified brand ecosystem in under four months.

The scope encompassed the entire Meridian Zero Degrees identity: from visual design systems and PHP/WordPress architecture to high-fidelity 3D-rendered assets and award-winning physical collateral.

This project solidified the company's market position, earning a Bronze ADDY Award for technical and creative excellence in marketing systems.

Mzero Homepage

Flagship website redesign built in PHP/WordPress.

Artfully Engineered. Brilliantly Built.

Brand messaging page showcasing engineering credibility.

Made In America

Domestic manufacturing story page with lifestyle imagery.

MegaMenu

Custom mega-menu navigation for the PHP/WordPress site.

Gaming Kiosk

Interactive proof-of-concept for gaming client pitch.

3D Rendered Packaging

Product packaging renders produced from SolidWorks CAD.

Kiosk Catalog

Print catalog showcasing the full kiosk product line.

Kiosk PDP

Product detail page optimized for kiosk touchscreens.

PHP Parsed CMS

Custom PHP CMS powering dynamic content across the site.

Blog

Content marketing hub driving SEO and organic reach.

Partial Brand Swag Kit

Award-winning swag and brand collateral presented to C-suite clients.

Gap Kiosk Wrap Renders

Full-bleed vinyl wrap renders for Gap proof of concept.

JCPenney Kiosk Render

Lifestyle render for JCPenney kiosk pitch presentation.

Stationery

Business card, letterhead, and brand stationery system.

HP Kiosk Render

Kiosk lifestyle render produced for HP client pitch.

Shop Lifestyle Render

Retail environment lifestyle render for booklet and sales sheets.

Health Lifestyle Render

Medical sector kiosk lifestyle composite for presentations.

Tradeshow Booth

Tradeshow booth graphics and full environmental collateral.

Combination Marks

Logo system: wordmark, icon, and combination marks.

Business Card

Printed business card from the brand stationery system.

Booklet - Cover

Premium UV gloss welcome booklet with metallic finishes.

Booklet - Brand Story

Interior spread: brand ethos and company story.

Booklet - Product Pages

Interior spread: product photography and specifications.

Booklet - Lifestyle

Interior spread: lifestyle imagery and customer vignettes.

Swag Kit

ADDY Award-winning marketing welcome swag package.

Racecar Wrap

Full vehicle wrap designed and applied to MK Racing.

3D Bottle Render

Quick product wrap render for branded water bottles in luxology modo.

Capital Risk Mitigation

Walmart End-of-Aisle Pre-Vis

De-risked multi-million dollar hardware rollouts by architecting logic-driven HMI pre-visualizations for Walmart, HP, Husqvarna, and NOAA. This end-to-end process mapped complex user flows and system interactions, serving as the primary vehicle for executive sign-off and technical validation prior to manufacturing.

Interactive Spatial Prototyping

Husqvarna + HP Touchscreen UI

Developed a high-fidelity visualization pipeline to transform raw SolidWorks CAD data into photorealistic, interactive HMI prototypes. By compositing 3D assets into real-world retail environments, I validated Spatial UX and in-store product discovery, ensuring complex hardware was "human-ready" before physical production for global brands.

50MB Edge-Condition Ecosystem

Boston College

Scaled the digital recruiting experience for an elite MBA program by architecting a zero-dependency interactive ecosystem constrained to a 50MB physical-media payload.

My Role

Lead Systems Architect & Creative Director

I was brought in to transform static concepts into a production-ready interactive presentation. This required architecting the logic for regional content funnels and ensuring the technical payload met the strict performance constraints of legacy hardware.

What I did

Wrote business plans and supported early startup marketing initiatives
Defined scopes of work + contracts, including a "Physical-Media Payload" outline and production roadmap
Created customer-facing documentation: roadmap + glossary/help guide to clarify roles and process
Built project budgets and pricing, and partnered with sales to initiate and close projects
Managed Video shoots included personally filming Peter Lynch Interview

HMI & HARDWARE UX

INDUSTRIAL HUMAN INTERFACE.

This was Phase 2 of PCOM’s award-winning custom digital platform—a portable, interactive experience designed for high-impact outreach. Following the success of the initial launch, I was brought back to lead the expansion of the entire ecosystem to include the new Georgia campus. I took total ownership of the project's lifecycle, managing the scope and budget while ensuring the brand stayed consistent across both locations.

My Role

Lead UI/UX Architect (Independent)

Working as a lead independent contractor, I handled end-to-end execution - architecting a zero-dependency offline system from the ground up, while also directing on-campus video production, motion graphics, and final replication.

What I did

Designed and coded the presentation
Engineered the data framework for cross-campus integration
Directed all on-campus digital asset capture

Iconic I.D.

Executed high-velocity GTM strategies. Delivering full-stack digital products and business frameworks within aggressive 3-week constraints.

My Role

Founding Partner & Strategic Director

Directed the end-to-end design and GTM strategy for a new startup - producing all marketing collateral and essential business frameworks. Scaled the organization from a small design pod into a profitable boutique firm of 15 employees, managing the transition from solo execution to agency leadership.

What I did

Rapid high-fidelity iteration for regional franchise variants
Frontend logic for animated transition sequences
Managed the end-to-end design lifecycle from concept to pilot

High-Stakes HMI Architecture

IMMERSIVE DEFENSE TRAINING.

Architected the primary interface and end-to-end UX for the Psychological Operations Specialist Course (Camber Corp / U.S. Army). This required designing a logic-driven navigation ecosystem that managed complex learning paths and data-dense content modules for elite military simulation environments.

Special Forces Course — Overview

Architected the primary interface and UX for the Psychological Operations Specialist Course.

Interface Architecture

Design of the module navigation and course table of contents.

Immersive Learning Flow

UX design for interactive lesson modules and content development.

My Role

Lead Interface & UX Designer

I took total ownership of the interface architecture and visual design system, transforming complex pedagogical requirements into a logic-driven interactive ecosystem. This involved mapping every user decision point and content transition to ensure seamless operation in mission-critical training scenarios.

Aesthetic & Multimedia Strategy

STRATEGIC BRAND & INTERACTIVE.

Directed aesthetic strategy and end-to-end multimedia production for high-visibility brands. This involved balancing complex stakeholder requirements with premium visual execution - from architecting a $98k multimedia enrollment system for Boston College to directing photography and interactive Web/Flash ecosystems for national medical and food-service leaders.

My Role

Creative Director & Multimedia Lead

I managed the full creative lifecycle for these accounts—serving as the primary liaison between business stakeholders and production. My role encompassed Creative Direction, Director of Photography, and Lead Interactive Developer, ensuring that the visual brand identity remained uncompromised across print, CD-ROM, and early digital platforms.

Early Immersive Learning

ELITE VIRTUAL ACADEMIES.

Provided freelance web and print design support for the "Virtual Academy" model for global athletic brands including Reebok, Joe Torre, and Brine Lacrosse.