Pioneering Interaction
Creative Direction & Multimedia.
Before 'UX' was an industry standard, I was architecting interactive systems for high-stakes environments—from Special Forces training modules to distributed touchscreen ecosystems for HP, Walmart, and Husqvarna. I specialized in building self-contained digital platforms for Fortune 500s and top MBA programs, delivering high-performance experiences under extreme technical constraints.
FAST COMPANY: SMART CARDS
"Designed to get attention in a scarce economy."
Trust across national retail environments
Hardware-to-Software HMI Synthesis
Meridian Kiosks
Rebuilt the end-to-end digital footprint of an enterprise kiosk manufacturer — eliminating engineering handoff friction by piping SolidWorks CAD data directly into the HMI prototyping workflow for Global 500 clients including Walmart, HP, and Husqvarna.
My Role
Sole Creative & Systems Lead
Business & Creative Strategy
- Led a C-suite–driven rebrand: new logo, brand system/style guides, and a marketing swag kit (Bronze ADDY Award).
- Owned end-to-end design + production across web, print, and experiential marketing – delivering the full identity system in under 4 months.
- Developed brand equity and sales collateral including corporate booklets, kiosk wraps, and tradeshow environmental graphics.
Technical Architecture
- Architected and built a PHP/WordPress ecosystem; drove SEO optimization that moved organic rankings from page 6 to top of page 2.
- Synthesized SolidWorks CAD into high-fidelity HMI interactive renders for capital risk mitigation.
- Engineered interactive HMI proof-of-concept previews for Walmart, HP, Husqvarna, and NOAA.
Early 2011 — Less 4 Months Delivery Timeline for Everything.
Mzero Rebrand
Following a leadership shift with executives arriving from Red Hat, I was tasked with a complete company rebrand to be delivered in just four months. As the sole creative lead, I was responsible for every touchpoint of the new Meridian Zero Degrees identity.
The scope was massive: I designed the visual identity and design system, built the new website in PHP/WordPress, and produced all 3D-rendered assets for the site and touchscreen kiosks. I also managed the entire print and physical production, from apparel to a premium welcome booklet featuring UV gloss and metallic finishes.
The project was a massive success, earning a Bronze ADDY Award for the Marketing Welcome Swag Package.
Mzero Homepage
Flagship website redesign built in PHP/WordPress.
Artfully Engineered. Brilliantly Built.
Brand messaging page showcasing engineering credibility.
Made In America
Domestic manufacturing story page with lifestyle imagery.
MegaMenu
Custom mega-menu navigation for the PHP/WordPress site.
Gaming Kiosk
Interactive proof-of-concept for gaming client pitch.
3D Rendered Packaging
Product packaging renders produced from SolidWorks CAD.
Kiosk Catalog
Print catalog showcasing the full kiosk product line.
Kiosk PDP
Product detail page optimized for kiosk touchscreens.
PHP Parsed CMS
Custom PHP CMS powering dynamic content across the site.
Blog
Content marketing hub driving SEO and organic reach.
Partial Brand Swag Kit
Award-winning swag and brand collateral presented to C-suite clients.
Gap Kiosk Wrap Renders
Full-bleed vinyl wrap renders for Gap proof of concept.
JCPenney Kiosk Render
Lifestyle render for JCPenney kiosk pitch presentation.
Stationery
Business card, letterhead, and brand stationery system.
HP Kiosk Render
Kiosk lifestyle render produced for HP client pitch.
Shop Lifestyle Render
Retail environment lifestyle render for booklet and sales sheets.
Health Lifestyle Render
Medical sector kiosk lifestyle composite for presentations.
Tradeshow Booth
Tradeshow booth graphics and full environmental collateral.
Combination Marks
Logo system: wordmark, icon, and combination marks.
Business Card
Printed business card from the brand stationery system.
Booklet — Cover
Premium UV gloss welcome booklet with metallic finishes.
Booklet — Brand Story
Interior spread: brand ethos and company story.
Booklet — Product Pages
Interior spread: product photography and specifications.
Booklet — Lifestyle
Interior spread: lifestyle imagery and customer vignettes.
Swag Kit
ADDY Award-winning marketing welcome swag package.
Racecar Wrap
Full vehicle wrap designed and applied to MK Racing.
3D Bottle Render
Quick product wrap render for branded water bottles in luxology modo.
Capital Risk Mitigation
Walmart End-of-Aisle Pre-Vis
De-risked multi-million dollar hardware rollouts by architecting logic-driven HMI pre-visualizations for Walmart, HP, Husqvarna, and NOAA. This end-to-end process mapped complex user flows and system interactions, serving as the primary vehicle for executive sign-off and technical validation prior to manufacturing.
Interactive Spatial Prototyping
Husqvarna + HP Touchscreen UI
Developed a high-fidelity visualization pipeline to transform raw SolidWorks CAD data into photorealistic, interactive HMI prototypes. By compositing 3D assets into real-world retail environments, I validated Spatial UX and in-store product discovery, ensuring complex hardware was "human-ready" before physical production for global brands.
50MB Edge-Condition Ecosystem
Boston College
Scaled the digital recruiting experience for an elite MBA program by architecting a zero-dependency interactive ecosystem constrained to a 50MB physical-media payload.
My Role
Lead Systems Architect & Creative Director
I was brought in to transform static concepts into a production-ready interactive presentation. This required architecting the logic for regional content funnels and ensuring the technical payload met the strict performance constraints of legacy hardware.
What I did
- Wrote business plans and supported early startup marketing initiatives
- Defined scopes of work + contracts, including a "Physical-Media Payload" outline and production roadmap
- Created customer-facing documentation: roadmap + glossary/help guide to clarify roles and process
- Built project budgets and pricing, and partnered with sales to initiate and close projects
- Managed Video shoots included personally filming Peter Lynch Interview
Systems Architecture · PHILADELPHIA + GEORGIA CAMPUSES
PHILADELPHIA COLLEGE OF OSTEOPATHIC MEDIICNE
This was Phase 2 of PCOM’s award-winning custom digital platform—a portable, interactive experience designed for high-impact outreach. Following the success of the initial launch, I was brought back to lead the expansion of the entire ecosystem to include the new Georgia campus. I took total ownership of the project's lifecycle, managing the scope and budget while ensuring the brand stayed consistent across both locations.
My Role
Lead UI/UX Architect (Independent)
Working as a lead independent contractor, I handled end-to-end execution — architecting a zero-dependency offline system from the ground up, while also directing on-campus video production, motion graphics, and final replication.
What I did
- Designed and coded the presentation
- Engineered the data framework for cross-campus integration
- Directed all on-campus digital asset capture
Rapid GTM & Strategic Expansion
Iconic I.D.
Executed high-velocity GTM strategies. Delivering full-stack digital products and business frameworks within aggressive 3-week constraints.
My Role
Founding Partner & Strategic Director
Directed the end-to-end design and GTM strategy for a new startup — producing all marketing collateral and essential business frameworks. Scaled the organization from a small design pod into a profitable boutique firm of 15 employees, managing the transition from solo execution to agency leadership.
What I did
- Rapid high-fidelity iteration for regional franchise variants
- Frontend logic for animated transition sequences
- Managed the end-to-end design lifecycle from concept to pilot
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