- Primary Role: Staff Product Designer | Principal Product Architect (IC).
- Expertise: Strategic Triage across 4 concurrent platforms, Heuristic-Led Velocity, and Institutional Stewardship.
- Experience Highlights: Managed $25M+ validated growth through 75% engineering contraction across Big O Tires B2C, Big O B2B CMS, TBCWholesale, and TBC Corp.
- Managerial Impact: Managed multi-disciplinary design team while orchestrating UI/UX strategy for B2C platforms; spearheaded 750-store interactive kiosk and lobby digital menu board rollout.
- Philosophy: "Aesthetic Efficiency" - Selective Research Rigor focused on high-risk architectural pivots.
- Technical Toolkit: Architectural Sync, API Orchestration, Legacy System Synthesis, React, Next.js, Figma.
- Certifications: HFI Certified Usability Analyst (CUA)™ — Global Leader in UX Healthcare, Strategy, and Design Science.
Hi, I'm Lea.
Staff Product Designer (IC) specializing in UI/UX & Systems Architecture across enterprise platforms. I leverage Heuristic Efficiency to bridge the gap between complex business logic and production-ready code.
15+
Years Experience
$100M+
Platform GMV Influenced
25+
$ Mill ROI YOY
8+
Enterprise Brands UI/UX
Born & Raised
in the UK.

Before I was architecting enterprise design systems, my roots were forged in raw logic and operational grit. Born in the UK, I grew up as a military brat — new schools every couple of years, learning early how to read a room, adapt fast, and find my feet anywhere. At 12 I was sent to military boarding school in Germany. In my final year, my family moved back to the UK overnight. The entire curriculum flipped. I crammed a year’s worth of material in months, passed my exams, and — more importantly — learned how to triage chaos and rebuild momentum when everything changes under you.
After a BTEC in computing, I started in technical operations in Crawley as a mainframe programmer and rose to Shift Leader running mission-critical IBM systems. Picture a high-security, raised-floor data centre straight out of *Hackers* — water-cooled beasts, tape robots, and 12-hour shifts where mistakes weren’t an option. Pure, unforgiving systems thinking.
A short trip to America to meet my mother and half-brother unexpectedly turned into a career, a wife, a son, and a lifetime of adventures and great friends.
In 2018 I returned to the UK to be close to my father and give my son that important generational connection. For the last few years I’ve worked remotely as a Strategic Shared Asset across four concurrent TBC Corporation platforms — B2C ecommerce, Franchise CMS, and B2B wholesale systems — proving that high-trust collaboration and complex delivery don’t care about time zones.
AESTHETIC EFFICIENCY.
I believe design is a strategic growth engine. Every interface must yield commercial value, and every system must be optimized for long-term engineering scalability.
Strategy.
- Systemic Alignment
- Behavioral Logic
- Research Synthesis
- Strategic Roadmapping
Design.
- Radical Simplicity
- Component Governance
- Interaction Models
- Visual Precision
Engineering.
- Frontend Infrastructure
- Technical Feasibility
- Performance Budgets
- API Orchestration
Where I've been,
what I've built.

TBC Corporation | Enterprise Franchise Network
Staff Product Designer & UX Architecture Lead
Led UX architecture and experience strategy across a multi-brand enterprise ecosystem spanning B2B, B2C, franchise, retail, and corporate platforms.
- ✦Directed design for TreadXpress wholesale commerce, franchise ecommerce and CMS platforms, and retail brands including NTB, Tire Kingdom, Merchants Tire, and Tire America.
- ✦Established scalable UX patterns and governance across shared platforms and customer touchpoints.
- ✦Partnered with Product, Engineering, Marketing, SEO/SEM, and executive stakeholders across four cross-functional product pods to deliver business and customer outcomes.

TBC Corporation
Manager, Digital & Motion Design (FTE)
Managed a multi-disciplinary design team while orchestrating the UI/UX strategy for first-generation B2C platforms and eCommerce sites. Spearheaded the design and 750-store rollout of an interactive kiosk and store lobby digital menu board network, engineered a 'Master Template' ecosystem that slashed production cycles by 94%, and internalized national trade campaigns in under 6 weeks to recapture agency budgets.
MERIDIAN ZERO DEGREES (KIOSKS)
Creative Lead • Web Design/Dev • 3D Kiosk Prototyping
Lead designer for multi-brand rebrands, web development, and SEO. Specialized in 3D kiosk physical-to-digital prototyping.
Strategic Triage & Design Philosophy.
Crafting in the quiet moments.
Inspiration strikes me in the quiet moments - during early morning strolls along our local river. One of my favorite things to do is pop to London to explore the latest exhibit at the design museum with my boy.





The Sandbox of
Making.
My son (who's studying industrial design) and I are building his product company - exploring the overlap between physical products and brand. It's a fun, scrappy sandbox for rapid iteration: making, testing, refining, and learning in public.

Snova - Portable Sleep Aid / Sunrise Alarm Clock