Hi, I'm Lea.
Staff / Principal Product Designer | UI/UX & CRO and high-impact force multiplier for product teams. Architecting high-revenue B2B/B2C systems that bridge the gap between complex discovery and code. Leveraging 15+ years of deep pattern recognition to build conversion-led, scalable experiences.
The Mission
I leverage extensive pattern recognition to untangle complex processes and turn them into products that feel simple for real people. Having successfully led departments in the past, I've made a deliberate choice to focus on the 'craft'—bridging the gap between design and code.
Values
I believe great products come from teamwork—aligned on one goal: helping real users. I'm a little obsessed with design, and lately I've been exploring industrial design and building with AI to push ideas further, faster.
07+
Years - UI/UX Lead
15+
Years - Interactive Design
25+
$ Mill ROI YOY
8+
Enterprise Brands UI/UX
AESTHETIC
EFFICIENCY.
I believe design is a strategic growth engine. Beyond aesthetics, I focus on the structural integrity of user journeys and the CRO-led architectural logic of technical systems. My approach is defined by industrial-grade precision—the intersection of technical excellence and a sophisticated visual language. Every decision must yield business value; every line of code must be optimized for long-term governance.
Strategy
- Systemic Alignment
- Behavioral Logic
- Research Synthesis
- Strategic Roadmapping
Design
- Radical Simplicity
- Component Governance
- Interaction Models
- Visual Precision
Engineering
- Frontend Infrastructure
- Technical Feasibility
- Performance Budgets
- API Orchestration
Where I've been,
what I've built.
TBC Corporation
Senior/Principal UI/UX Product Designer (Contractor)
Staff/Lead Product Designer (IC) for the enterprise franchise network. Designing ROI-driven B2C/B2B platforms and managing the transformation of digital products for 750+ stores.
TBC Corporation
Manager, Digital & Motion Design (FTE)
Manager and Creative Lead for multimedia, motion, and digital signage. Led internal creative ops to secure national trade advertising budget and transitioned store environments from print to digital.
MERIDIAN ZERO DEGREES (KIOSKS)
Creative Lead • Web Design/Dev • 3D Kiosk Prototyping
Lead designer for multi-brand rebrands, web development, and SEO. Specialized in 3D kiosk physical-to-digital prototyping.
Crafting in the
quiet moments.
Inspiration strikes me in the quiet moments — during early morning strolls along our local river. One of my favorite things to do is pop to London to explore the latest exhibit at the design museum with my boy.
The Sandbox of
Making.
My son (who's studying industrial design) and I are building his product company — exploring the overlap between physical products and brand. It's a fun, scrappy sandbox for rapid iteration: making, testing, refining, and learning in public.
Snova — Portable Sleep Aid / Sunrise Alarm Clock