EXPERTISE // SERVICES

Skills.

Taking a systems-level approach to product design - bridging complex logic with commercial execution while keeping the end-user deeply in focus.

Product Design

UI/UX

More than just drawing screens, I design scalable product systems. The focus is on creating structural logic that accelerates engineering, drives measurable revenue, and minimizes user friction.

Architectural Sync
Strategic Triage
Cross-Platform Synchronization
Design Systems
Interaction Design
Handoff & QA

UX Research

Insight

Establishing research frameworks that actively de-risk investments. By synthesizing mixed-method data into actionable strategies, we reduce guesswork for the team and solve the right problems early.

Heuristic Evaluation
Strategic Research Allocation
Usability Testing
Journey Mapping
Persona Development
Research Synthesis

Web Design

UI / UX

Building responsive, high-conversion platforms. Embedding accessibility, SEO, and thoughtful hierarchy deep into the design architecture turns complex business requirements into clear, confident user journeys.

API Orchestration
Legacy System Synthesis
Accessibility Compliance
Design Systems & Guidelines
Conversion-Focused Design
SEO Strategy

Brand Growth

Strategy + Creative

A great product needs a cohesive, brand-led strategy to drive adoption. From shaping visual identities to directing multi-channel campaigns, I ensure brand parity scales across the technical stack.

Brand Identity Systems
Campaign & Ad Creative
Multi-Channel Content
Multimedia Production
Creative Direction
CRM Strategy

TOOL STACK

Forging with the right instruments.

Product & Logic

Figma (Suite)

End-to-end design, prototyping, and component governance.

FigJam

Collaborative whiteboarding, flow charting, and project mapping.

Jira / Agile

Sprints, backlog grooming, and cross-functional alignment.

Axure / Sketch

High-fidelity logic prototyping and legacy workflow support.

Research & Analysis

Userlytics / Hotjar

Remote testing and behavioral analysis for validation.

Fullstory / CRM

Quantitative data synthesis and CRM-integrated insights.

Adobe CC

Multimedia, motion, and visual asset production.

AI & Deployment

Claude / ChatGPT

LLM-driven research, content strategy, and prompt engineering.

Cursor / Gen AI

Rapid prototyping and code-aware design implementation.

GitHub

Version control and collaborative code repository management.

Vercel

Frontend cloud deployment and performance edge networks.

HOW I CREATE VALUE

Shipping Systems that actually scale.

Shipping human-centered systems that scale — design as a growth engine. The priority is always high-impact work that aligns user behavior with technical feasibility.

Align on Outcomes

Success begins with aligning stakeholders on the core problem, technical constraints, and KPIs. High-impact work is always prioritized over simply building what is 'most requested'.

Understand the System

Mapping user journeys and complex enterprise workflows, including permissions, edge cases, and technical dependencies. Analytics and interviews reveal both friction and opportunity.

Explore and Validate

Rapidly prototyping concepts allows for iterative testing from low-fi to high-fi. Leveraging data at this stage de-risks decisions before they become expensive to engineer.

Design for Scale

Crafting accessible, consistent UI and reusable patterns. Components are designed for brand parity across the system, built for strict governance and long-term evolution.

Deliver & Iterate

Partnering closely with engineering through handoff, QA, and release. Once live, I measure the actual commercial impact and iterate based on real user feedback.

Professional Certifications

With years of experience designing UI for touchscreen products, websites, top U.S. universities, and Special Forces teams, I've also earned Human Factors International's Certified Usability Analyst (CUA)™. As a global leader in UX healthcare, strategy, and design science, HFI provides rigorous, research-based certification in human-computer interaction (HCI), focusing on the application of cognitive psychology to interface design, usability engineering, and institutionalizing UX within enterprise organizations.

Human Factors International (HFI)

Certified Usability Analyst (CUA)™

A global leader in UX healthcare, strategy, and design science. Human Factors International (HFI) provides rigorous, research-based certification in human-computer interaction (HCI), focusing on the application of cognitive psychology to interface design, usability engineering, and institutionalizing UX within enterprise organizations.

User Experience (UX) Foundations

Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.

User-Centered Analysis and Conceptual Design

“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.

The Science and Art of Effective Web and Application Design

Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.

Practical Usability Testing

The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques - ranging from simple paper prototype tests to cutting edge remote testing.

Technical Skill Matrix for AI/ATS Extraction