Skills.
Taking a systems-level approach to product design—bridging complex logic with commercial execution while keeping the end-user deeply in focus.
Product Design
UI/UXMore than just drawing screens, I design scalable product systems. The focus is on creating structural logic that accelerates engineering, drives measurable revenue, and keeps the experience completely effortless.
- Product Strategy
- User Flows & IA
- Wireframes & Prototypes
- Design Systems
- Interaction Design
- Handoff & QA
UX Research
InsightEstablishing research frameworks that actively de-risk investments. By synthesizing mixed-method data into actionable strategies, we reduce guesswork for the team and solve the right problems early.
- User Interviews
- Surveys & Insights
- Usability Testing
- Journey Mapping
- Persona Development
- Research Synthesis
Web Design
UI / UXBuilding responsive, high-conversion platforms. Embedding accessibility, SEO, and thoughtful hierarchy deep into the design architecture turns complex business requirements into clear, confident user journeys.
- Responsive Layout Design
- Accessibility Compliance
- Design Systems & Guidelines
- Conversion-Focused Design
- Motion & Interaction Design
- SEO Strategy & Implementation
Brand Growth
Strategy + CreativeA great product needs a cohesive, brand-led ecosystem to drive adoption. From shaping overarching visual identities to directing multimedia campaigns, I ensure the narrative scales across every touchpoint.
- Brand Identity Systems
- Campaign & Ad Creative
- Multi-Channel Content
- Multimedia Production
- Creative Direction
- CRM Strategy
Forging with the right instruments.
Product & Logic
Figma (Suite)
End-to-end design, prototyping, and component governance.
FigJam
Collaborative whiteboarding, flow charting, and project mapping.
Jira / Agile
Sprints, backlog grooming, and cross-functional alignment.
Axure / Sketch
High-fidelity logic prototyping and legacy workflow support.
Research & Analysis
Userlytics / Hotjar
Remote testing and behavioral analysis for validation.
Fullstory / CRM
Quantitative data synthesis and CRM-integrated insights.
Adobe CC
Multimedia, motion, and visual asset production.
AI & Deployment
Claude / ChatGPT
LLM-driven research, content strategy, and prompt engineering.
Cursor / Gen AI
Rapid prototyping and code-aware design implementation.
GitHub
Version control and collaborative code repository management.
Vercel
Frontend cloud deployment and performance edge networks.
Shipping Systems that actually scale.
Shipping human-centered systems that scale — design as a growth engine. The priority is always high-impact work that aligns user behavior with technical feasibility.
Align on Outcomes
Success begins with aligning stakeholders on the core problem, constraints, and metrics. High-impact work is always prioritized over simply building what is 'most requested'.
Understand the System
Mapping user journeys and complex enterprise workflows, including permissions, edge cases, and technical dependencies. Analytics and interviews reveal both friction and opportunity.
Explore and Validate
Rapidly prototyping concepts allows for iterative testing from low-fi to high-fi. Leveraging data at this stage de-risks decisions before they become expensive to engineer.
Design for Scale
Crafting accessible, consistent UI and reusable patterns. Components are designed to fit seamlessly into the broader system, built for strict governance and long-term evolution.
Deliver & Iterate
Partnering closely with engineering through handoff, QA, and release. Once live, I measure the actual commercial impact and iterate based on real user feedback.
Professional Certifications
With years of experience designing UI for touchscreen products, websites, top U.S. universities, and Special Forces teams, I've also earned Human Factors International's Certified Usability Analyst (CUA)™—strengthening my user-centered approach to research and usability testing.
User Experience (UX) Foundations
Successful customer-centered design begins with a solid understanding of how people will experience your design. This course provides a foundational understanding of human behavior leading to accurate design decisions.
User-Centered Analysis and Conceptual Design
“Know thy customers” is a cardinal rule in design. This course helps you understand the process of customer research and requirements gathering. You will be introduced to data gathering methodologies that will provide deep insights about your users.
The Science and Art of Effective Web and Application Design
Translating customer requirements correctly into usable designs needs scientific knowledge. This course covers research-based and field-tested web and app design principles regarding layout, color, icons, and text, along with accessibility and cross-cultural design.
Practical Usability Testing
The only way to know if your design is supporting your customers' expectations is through progressive testing. Here, you will pick up quick and practical usability testing techniques—ranging from simple paper prototype tests to cutting edge remote testing.