SIMPLIFYING THECOMPLEX.
15+ years bridging enterprise logic and human design — from CMS engines to 750-store HMI rollouts — translating complexity into high-fidelity, high-conversion results. Partnering with cross-functional teams to architect complex systems and deliver measurable business outcomes.15+ years delivering $100M+ enterprise platforms, bridging enterprise logic and human design to drive high-fidelity, high-conversion results.
Executive Summary: Principal Product Architect Portfolio
Expertise in bridging enterprise-scale technical requirements with human-centered design. CUA-certified with 15+ years experience in B2B/B2C ecosystems, HMI synthesis, and Agentic AI workflows.
Strategic Impact & Quantitative Results
- $25M+ Cumulative ROI: Neutralizing cognitive load in industrial-scale B2C booking funnels.
- 13%+ Conversion Rate: Sustained rolling MoM average, up from 2.8% starting baseline for 450+ franchise hubs (CRO).
- +27% Regional Surge: Programmatic promo architecture vs legacy technical debt.
- $100M+ B2B Revenue: Architecting commercial backbones for wholesale logistics.
Featured Principal Product Design Projects
- The Strategic Roadmap: Dual-track delivery model and technical reserve for enterprise pivots.
- CUA-Certified Architecture: Bridging enterprise logic and human design for industrial-scale platforms.
- B2C & B2B Funnels: Multi-platform funnel synthesis yielding precision conversion lift.
- Design System Evolution: Logic-first architectural tokens bridging Figma and Production.
- Enterprise CMS & Logistics: Mission-critical $100M+ GMV ecosystems and technical infrastructure.
- Agentic Discovery & Sovereignty: Systemic shift from static B2B catalogs to agentic ecosystems.
- Enterprise Spatial UX: HMI synthesis across 750+ retail store surfaces.
Cumulative ROI
STRATEGYNeutralizing Cognitive Load in industrial-scale B2C Booking Funnels.
Conversion Rate
UX RESEARCHSustained rolling MoM average, scaling from a 2.8% starting baseline.
Regional Surge
GROWTHProgrammatic Promo Architecture vs legacy Technical Debt.
Wholesale Revenue
PLATFORMArchitecting the $100M+ B2B Commercial Backbone from 0 to 1.
Enterprise Deployments and Brands Worked With:
- Walmart
- Big O Tires
- Husqvarna
- BASF
- GlaxoSmithKline
- Midas
- HP
- Roche
- Camber
- University of Washington
- Mellon Bank
- TBC Corporation
- Boston College
- Tire Kingdom
- Wake Forest
- NTW
- TBC Brands
- UNC
- Reebok
- Golden Corral
- Georgetown University
- Washington State University
Selected Work.
The DNA of a Systems Thinker.
Before ‘UX’ was an industry standard, I was architecting Interactive Systems for brands like HP, Walmart, and Husqvarna. These projects represent my roots in solving Complex Human-Interface Challenges in Zero-Failure Environments.
Zero-Failure Environments
Led end-to-end Multimedia and UI/UX Architecture for mission-critical training systems. Collaborated directly with Special Forces Elites to translate complex technical requirements into High-Stakes Interactive Modules, ensuring mission-accuracy and adherence to rigorous federal governance standards.
Extreme Data Optimization
Architected Full-Stack Behavioral Ecosystems into Zero-Dependency, Hyper-Compressed Payloads for Global 500 Deployments.
HMI Synthesis & Spatial UX
De-risking multi-million dollar capital deployments through High-Fidelity 3D Visualization. I transform Complex SolidWorks CAD Data into photorealistic HMI Prototypes and digital signage ecosystems, ensuring mission-critical systems are Validated and "Human-Ready" before fabrication.
Endorsement for Lea Wenban
Author: Chad Taylor
Role: Sr. Director - Digital Engineering // TBC
- Product Strategy
- Engineering Collaboration
- Decision Governance
- Team Morale
Chad Taylor
Sr. Director - Digital Engineering // TBC
Lea works exceptionally well across Product, QA, and Engineering, fostering a collaborative environment where decisions move forward. He is kind, caring, and steady... he invests in relationships and lifts morale.
Endorsement for Lea Wenban
Author: Martin Mattox
Role: Digital Product Owner // TBC
- Strategic Thinking
- Complex Problem Solving
- E-commerce Growth
- Product Ownership
Martin Mattox
Digital Product Owner // TBC
Lea is the most talented UI/UX designer I’ve worked with. His strategic thinking and ability to solve complex challenges have been instrumental to the success of TreadXpress.
Endorsement for Lea Wenban
Author: Anton Skliarov
Role: Front-End Engineer // EPAM
- Frontend Implementation
- Design-to-Code Handoff
- Figma Infrastructure
- Usability Standards
Anton Skliarov
Front-End Engineer // EPAM
Working with Lea has been consistently smooth and productive. His designs in both Axure and Figma are clear, detailed, and well-structured, making the front-end implementation process much more efficient.
Endorsement for Lea Wenban
Author: Maryna R.
Role: UX Designer // TBC
- User-Centered Design
- Creative Precision
- Design Mentorship
- Collaborative UX
Maryna R.
UX Designer // TBC
Lea is an exceptional UX designer whose work consistently demonstrates creativity, precision, and a deep commitment to user-centred design... his collaborative approach continues to inspire those around him.
Endorsement for Lea Wenban
Author: Gretchen S.
Role: Director of Content and Creative Services // TBC
- UI/UX Architecture
- HMI Innovation
- Visual Storytelling
- Strategic Reimagining
Gretchen S.
Director of Content and Creative Services // TBC
Lea is a UI/UX architect of outstanding talent, creativity, and integrity. He reimagined how consumers could be engaged and educated by combining technology with visual storytelling and intuitive interaction.
Endorsement for Lea Wenban
Author: Andrea A.
Role: Director, Brand Management // TBC
- Business Goal Alignment
- User Research
- Usability Testing
- Brand Integration
Andrea A.
Director, Brand Management // TBC
Lea is an exceptional UI/UX designer. He consistently balanced user needs with business goals, while maintaining a sharp eye for detail and a strong user-centered mindset.