Ideation-To-Shipped

Websites and On-Site Experiences: Signage, Kiosks, Multimedia Across 750+ Stores

Led a multimedia team delivering multi-brand retail marketing, responsible for in-store digital signage strategy (vendor selection and integration) and serving as creative lead for designing and publishing weekly menu boards and customer-facing touchscreens across 750+ retail stores.

Year

2011-2018

Year

2011-2018

Year

2011-2018

Client

TBC Corp

Client

TBC Corp

Client

TBC Corp

Industry

B2B/B2C Ecomm + Marketing

Industry

B2B/B2C Ecomm + Marketing

Industry

B2B/B2C Ecomm + Marketing

Role

Manager / Creative Lead

Role

Manager / Creative Lead

Role

Manager / Creative Lead

Duration

7+ Years

Duration

7+ Years

Duration

7+ Years

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Websites

TBC Corporation Site
Corporate hub for TBC Corporation, showcasing its family of brands and multi-channel mobility services in the automotive replacement tire space.

Visit: https://tbccorp.com/

National Tire Wholesale
B2B dealer-focused site for National Tire Wholesale, highlighting tire/equipment offerings, rewards programs, and always-on ordering

Visit: https://ntw.com/

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Creative & Visual Design Leadership — Multi-Channel Campaigns + In-Store Experiences

TBC Corporation | Late 2011–2018

Preview

Preview

Preview

Role

I managed a design team responsible for end-to-end visual communication across websites, promotional banners (retail + social campaigns), and occasional print support.

Beyond execution, this initiative helped shift the org toward scalable, cost-efficient creative ops by bringing high-impact vendor product-launch work in-house for touchscreen-first campaigns—reducing print and speeding up promo refreshes.

Cost + time savings: $100K+ print reduction (digital signage) + agency costs avoided (in-house trade ads) • Template-driven promo & Google ad banner production 3+ days → 4–6 hrs avg

Before

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

After

What we changed:

Co-led vendor + rollout planning.
Led the team that built a modular creative system for:
- Digital menu boards (dynamic pricing + promos behind the counter)
- Customer-facing touchscreens (guided browsing, coupons, messaging)
- Video screen-savers + promo videos (looping when screens weren’t in use)

Why it worked:

Centralized, template-driven publishing enabled quick, consistent regional updates.
Always-on screens increased engagement and reduced print.

Result: Faster campaign pushes, lower costs, scalable in-store communication.

kiosk screensavers

Sample of videos produced in-house for touchscreen and YouTube Ads

Bringing National Print Campaigns In-House (TBC Brands Trade Publications)

TBC Brands | 4-6 Weeks

Preview

Preview

Preview

Role

TBC Brands (a TBC Corp wholesale subsidiary) invited our internal marketing team to concept and pitch an ad campaign for the two largest tire trade publications—Tire Business and Modern Tire Dealer—work that historically (and otherwise) would have gone to an external agency.

I led a small team through campaign ideation and developed multiple concepts and comps for review. The Vending Machine concept won the assignment, and I expected we’d partner with outside production using the allocated budget. Instead, we were asked to produce the campaign entirely in-house—so I owned end-to-end execution: building the vending machine in 3D using Luxology Modo, conducting on-site photoshoots at our nearby D.C. location, and compositing the final full-page and half-page print ads in Illustrator.

The project repositioned our internal team as a strategic partner, improved turnaround and creative control, delivered meaningful cost savings versus typical agency fees, and helped secure follow-on advertising budget and work for our team.

‹ Tire America

Business Card CD-Roms ›

{

Get in touch

}

Let’s shape what’s next.

Lea Wenban

Senior/Principle Product Designer (UI/UX)

I build robust enterprise experiences—design systems, end-to-end journeys, and clean UI that goes from concept to launch without drama.

That said, I’m a real person who’s easy to work with, keeps ego in check, and loves constructive critique (bring it on!).

Coffee’s on me (virtually) — drop me a line.

Ideation-To-Shipped

Websites and On-Site Experiences: Signage, Kiosks, Multimedia Across 750+ Stores

Led a multimedia team delivering multi-brand retail marketing, responsible for in-store digital signage strategy (vendor selection and integration) and serving as creative lead for designing and publishing weekly menu boards and customer-facing touchscreens across 750+ retail stores.

Year

2011-2018

Year

2011-2018

Year

2011-2018

Client

TBC Corp

Client

TBC Corp

Client

TBC Corp

Industry

B2B/B2C Ecomm + Marketing

Industry

B2B/B2C Ecomm + Marketing

Industry

B2B/B2C Ecomm + Marketing

Role

Manager / Creative Lead

Role

Manager / Creative Lead

Role

Manager / Creative Lead

Duration

7+ Years

Duration

7+ Years

Duration

7+ Years

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Websites

TBC Corporation Site
Corporate hub for TBC Corporation, showcasing its family of brands and multi-channel mobility services in the automotive replacement tire space.

Visit: https://tbccorp.com/

National Tire Wholesale
B2B dealer-focused site for National Tire Wholesale, highlighting tire/equipment offerings, rewards programs, and always-on ordering

Visit: https://ntw.com/

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Creative & Visual Design Leadership — Multi-Channel Campaigns + In-Store Experiences

TBC Corporation | Late 2011–2018

Preview

Preview

Preview

Role

I managed a design team responsible for end-to-end visual communication across websites, promotional banners (retail + social campaigns), and occasional print support.

Beyond execution, this initiative helped shift the org toward scalable, cost-efficient creative ops by bringing high-impact vendor product-launch work in-house for touchscreen-first campaigns—reducing print and speeding up promo refreshes.

Cost + time savings: $100K+ print reduction (digital signage) + agency costs avoided (in-house trade ads) • Template-driven promo & Google ad banner production 3+ days → 4–6 hrs avg

Before

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

After

What we changed:

Co-led vendor + rollout planning.
Led the team that built a modular creative system for:
- Digital menu boards (dynamic pricing + promos behind the counter)
- Customer-facing touchscreens (guided browsing, coupons, messaging)
- Video screen-savers + promo videos (looping when screens weren’t in use)

Why it worked:

Centralized, template-driven publishing enabled quick, consistent regional updates.
Always-on screens increased engagement and reduced print.

Result: Faster campaign pushes, lower costs, scalable in-store communication.

kiosk screensavers

Sample of videos produced in-house for touchscreen and YouTube Ads

Bringing National Print Campaigns In-House (TBC Brands Trade Publications)

TBC Brands | 4-6 Weeks

Preview

Preview

Preview

Role

TBC Brands (a TBC Corp wholesale subsidiary) invited our internal marketing team to concept and pitch an ad campaign for the two largest tire trade publications—Tire Business and Modern Tire Dealer—work that historically (and otherwise) would have gone to an external agency.

I led a small team through campaign ideation and developed multiple concepts and comps for review. The Vending Machine concept won the assignment, and I expected we’d partner with outside production using the allocated budget. Instead, we were asked to produce the campaign entirely in-house—so I owned end-to-end execution: building the vending machine in 3D using Luxology Modo, conducting on-site photoshoots at our nearby D.C. location, and compositing the final full-page and half-page print ads in Illustrator.

The project repositioned our internal team as a strategic partner, improved turnaround and creative control, delivered meaningful cost savings versus typical agency fees, and helped secure follow-on advertising budget and work for our team.

‹ Tire America

Business Card CD-Roms ›

{

Get in touch

}

Let’s shape what’s next.

Lea Wenban

Senior/Principle Product Designer (UI/UX)

I build robust enterprise experiences—design systems, end-to-end journeys, and clean UI that goes from concept to launch without drama.

That said, I’m a real person who’s easy to work with, keeps ego in check, and loves constructive critique (bring it on!).

Coffee’s on me (virtually) — drop me a line.

Ideation-To-Shipped

Websites and On-Site Experiences: Signage, Kiosks, Multimedia Across 750+ Stores

Led a multimedia team delivering multi-brand retail marketing, responsible for in-store digital signage strategy (vendor selection and integration) and serving as creative lead for designing and publishing weekly menu boards and customer-facing touchscreens across 750+ retail stores.

Year

2011-2018

Year

2011-2018

Year

2011-2018

Client

TBC Corp

Client

TBC Corp

Client

TBC Corp

Industry

B2B/B2C Ecomm + Marketing

Industry

B2B/B2C Ecomm + Marketing

Industry

B2B/B2C Ecomm + Marketing

Role

Manager / Creative Lead

Role

Manager / Creative Lead

Role

Manager / Creative Lead

Duration

7+ Years

Duration

7+ Years

Duration

7+ Years

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Brands

Tire Kingdom, NTB, Merchant Tires, Midas, Big O, TBC Brands (B2B Wholesale), NTW, TBC Corporation

Websites

TBC Corporation Site
Corporate hub for TBC Corporation, showcasing its family of brands and multi-channel mobility services in the automotive replacement tire space.

Visit: https://tbccorp.com/

National Tire Wholesale
B2B dealer-focused site for National Tire Wholesale, highlighting tire/equipment offerings, rewards programs, and always-on ordering

Visit: https://ntw.com/

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Role: Project Manager, UX Designer, Creative Lead, and 1st Draft Copywriter

Led end-to-end development for multiple corporate brand websites, from initial concepts to final delivery. Managed cross-functional teams and stakeholders to ensure alignment across brands, including the TBC corporate site.

Key Contributions and Process:

Rapid Prototyping in Axure: Created low-fidelity wireframes, information architecture (IA), and placeholder (FPO) draft copy to enable quick business iterations. Evolved designs into high-fidelity prototypes for C-suite approval.
Stakeholder Alignment Tools: Developed a comprehensive content sitemap to track deliverables and maintain organization across brands.
Review and Refinement Assets: Produced Word documents for collaborative copy editing, along with brand-specific sign-off PDFs featuring customized imagery and content to streamline feedback and approvals.
Development Collaboration: Partnered with external developers on the WordPress build, concentrating on design elements while managing full-time UI/UX duties for multiple brands.
Launch Coordination: Consistently contributed to the go-live process, working closely with developers and IT teams to deploy sites securely on company servers.
Post-Launch Training: Delivered hands-on CMS training to marketing and content teams, equipping them to independently manage updates, plugins, and site maintenance.

Impact: Delivered two major projects (completed ~3 years ago) on time, fostering efficient collaboration and resulting in polished, user-centered websites that met executive expectations.

Creative & Visual Design Leadership — Multi-Channel Campaigns + In-Store Experiences

TBC Corporation | Late 2011–2018

Preview

Preview

Preview

Role

I managed a design team responsible for end-to-end visual communication across websites, promotional banners (retail + social campaigns), and occasional print support.

Beyond execution, this initiative helped shift the org toward scalable, cost-efficient creative ops by bringing high-impact vendor product-launch work in-house for touchscreen-first campaigns—reducing print and speeding up promo refreshes.

Cost + time savings: $100K+ print reduction (digital signage) + agency costs avoided (in-house trade ads) • Template-driven promo & Google ad banner production 3+ days → 4–6 hrs avg

Before

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

Context: Stores relied heavily on printed signage for promos/pricing, requiring frequent reprints and physical distribution to maintain accuracy.

What I observed:

Print cycles slowed down promotional changes and introduced inconsistency between stores.
Updates were costly (production + shipping + labor) and hard to manage at scale.
Stores needed a more dynamic system for accurate, timely customer messaging.

Hypothesis: If we implement a digital signage solution with scalable templates and clear publishing standards, we can update promos instantly, reduce print spend, and improve consistency across locations.

After

What we changed:

Co-led vendor + rollout planning.
Led the team that built a modular creative system for:
- Digital menu boards (dynamic pricing + promos behind the counter)
- Customer-facing touchscreens (guided browsing, coupons, messaging)
- Video screen-savers + promo videos (looping when screens weren’t in use)

Why it worked:

Centralized, template-driven publishing enabled quick, consistent regional updates.
Always-on screens increased engagement and reduced print.

Result: Faster campaign pushes, lower costs, scalable in-store communication.

kiosk screensavers

Sample of videos produced in-house for touchscreen and YouTube Ads

Bringing National Print Campaigns In-House (TBC Brands Trade Publications)

TBC Brands | 4-6 Weeks

Preview

Preview

Preview

Role

TBC Brands (a TBC Corp wholesale subsidiary) invited our internal marketing team to concept and pitch an ad campaign for the two largest tire trade publications—Tire Business and Modern Tire Dealer—work that historically (and otherwise) would have gone to an external agency.

I led a small team through campaign ideation and developed multiple concepts and comps for review. The Vending Machine concept won the assignment, and I expected we’d partner with outside production using the allocated budget. Instead, we were asked to produce the campaign entirely in-house—so I owned end-to-end execution: building the vending machine in 3D using Luxology Modo, conducting on-site photoshoots at our nearby D.C. location, and compositing the final full-page and half-page print ads in Illustrator.

The project repositioned our internal team as a strategic partner, improved turnaround and creative control, delivered meaningful cost savings versus typical agency fees, and helped secure follow-on advertising budget and work for our team.

‹ Tire America

Business Card CD-Roms ›

{

Get in touch

}

Let’s shape what’s next.

Lea Wenban

Senior/Principle Product Designer (UI/UX)

I build robust enterprise experiences—design systems, end-to-end journeys, and clean UI that goes from concept to launch without drama.

That said, I’m a real person who’s easy to work with, keeps ego in check, and loves constructive critique (bring it on!).

Coffee’s on me (virtually) — drop me a line.

Websites and On-Site Experiences: Signage, Kiosks, Multimedia Across 750+ Stores